Shopping in Vietnam: What to Buy and Where to Find It

In Vietnam, there’s a phrase that sums up the local shopping experience: “same same but different.” While this saying is meant to express subtle differences in otherwise similar things, it often encapsulates the sometimes amusing, occasionally frustrating shopping culture you’ll encounter. If you ask for a red T-shirt, you might be shown an orange one, or a pattern that’s not quite what you had in mind—but that’s all part of the fun! To make the most of your shopping experience, it’s important to be patient and persistent, and stick to your preferences.

In this guide, we’ll walk you through the best shopping experiences in Vietnam, from custom-tailored clothing in Hoi An to unique Vietnamese embroidery and traditional crafts. Whether you’re looking for unique souvenirs or rare artisan products, Vietnam offers a rich variety of items that you won’t find anywhere else.

1. Vietnamese Embroidery in Da Nang

Da Nang is the embroidery capital of Vietnam, and it’s where you’ll find some of the finest hand-stitched works of art. These embroideries are incredibly detailed, often so realistic they resemble photographs. Whether you’re looking for traditional scenes, landscapes, or even abstract pieces, Da Nang offers a range of styles.

Top Tip: Seek out local galleries or ask your hotel for recommendations. Keep an eye out for works in progress—it’s often fascinating to see an artist’s process. Brad and I loved purchasing a half-finished piece depicting a traditional sailing boat—it felt like a personal connection to the craft.

2. Custom Clothing and Tailoring in Hoi An

Hoi An is a hub for custom-made clothing, where you can have garments tailored to your exact measurements. Whether it’s a suit, dress, shoes, or handbags, Hoi An’s tailor shops are world-renowned for their quality. However, a few things to consider:

Tips for Tailoring Success:

• Have a clear image: Be specific about the design you want, whether it’s a garment or a pair of shoes.
• Know your budget: Make sure the price you’re quoted includes everything—fabric, labor, and finishing.
• Ask for a fabric swatch: If you pick the fabric in-store, request a swatch to ensure your item is made with the right material.
• Don’t rush: Good quality tailoring takes time. If you’re on a tight schedule, consider ready-to-wear options in Hoi An instead.

Many shops are located in the old town area, especially along Trần Hưng Đạo road. Quality varies, so make sure you ask locals for recommendations.

3. Traditional Textiles in Sapa

Known for its breathtaking scenery, Sapa is also home to some incredible ethnic minority textiles. These handmade products range from intricate scarves to beautifully woven blankets and rugs. You’ll find these textiles in local markets, but if you want something more custom, ask around. The locals are usually more than happy to direct you to artisans who can create a piece specifically for you.

Tip: If you’re looking for a rug, make sure to communicate your needs clearly. I worked with a local guide to order a traditional rug, and 10 years later, I’m still enjoying it!

4. Silk in Hoi An

Hoi An is renowned for its silk products. Whether you’re interested in raw silk, silk clothing, or accessories, you’ll find plenty of options at the Hoi An Silk Village. You can take a guided tour of the village to learn about the traditional silk-making process, from silkworm breeding to the final weave.

Things to buy:

• Silk scarves
• Tailored silk dresses and suits
• Traditional silk accessories

Visiting this village is an excellent opportunity to learn about the silk industry and purchase high-quality pieces that will last for years.

5. Rice Paper Paintings

Rice paper paintings are a quintessential Vietnamese souvenir, capturing the spirit of local culture with a simple, beautiful medium. The quality of these paintings varies depending on the artist and location, but the best works often feature local scenes. Larger, unframed pieces are usually more affordable and easier to transport.

Best Locations to Buy:

• Hanoi: Many galleries feature exceptional rice paper paintings, especially in the Old Quarter.
• Hoi An: Smaller shops also carry these, often with a focus on local life.

6. Traditional Vietnamese Hats and Lanterns

Vietnamese Conical Hats: These hats, known as nón lá, are an iconic symbol of Vietnam. They’re functional, lightweight, and stylish, making them a great souvenir for just a few dollars.

Paper Lanterns: Hoi An is the place to buy traditional paper lanterns, often in vivid colors. You can even participate in lantern-making workshops, where you’ll create your own souvenir.

Tip: Check whether the lanterns are foldable, making them easier to pack for your journey home.

7. Propaganda Posters and T-Shirts in Hanoi

Hanoi’s Old Quarter is filled with stalls selling vintage-style propaganda posters and communist-themed T-shirts. These make for unique, affordable souvenirs. You can also find streetwear and budget clothing at markets like the Dong Xuan Market.

Tip: Be cautious about the quality—many of these items are mass-produced. If you’re looking for something special, explore the smaller, lesser-known shops around town.

8. Lacquerware in Ho Chi Minh City

Lacquerware, typically bowls, trays, and boxes painted with traditional motifs, is one of Vietnam’s most beloved artisan crafts. In Ho Chi Minh City, Ben Thanh Market offers a huge selection of lacquered items in various sizes and designs. They’re lightweight and durable, making them perfect souvenirs for travelers.

Best Locations: Ho Chi Minh City, particularly Ben Thanh Market.

9. How to Barter in Vietnam

Bargaining is a common practice in Vietnam, especially in markets. Here’s how to get the best deal without offending the seller:

• Start at around 60-70% of the initial asking price.
• Carry smaller notes: Bargaining in larger amounts or paying with big bills can feel rude.
• Be prepared to walk away: If the seller isn’t willing to negotiate, simply walk away—it may prompt them to offer a better deal.

What Not to Buy in Vietnam

While shopping in Vietnam can be a treasure trove of unique finds, some items are best avoided due to customs restrictions:

• Incense: Some types of incense are problematic at customs.
• Wooden Products: Items like carved wood can carry pests and may not be allowed through customs.
• Unfinished leather: Finished leather items are fine, but skins or untreated leather products may be a hassle to bring home.
  

  Conclusion

  Shopping in Vietnam is an exciting and often unpredictable experience, offering a rich variety of items that reflect the country’s culture, history, and craftsmanship. From the exquisite Vietnamese embroidery in Da Nang to custom-tailored clothing in Hoi An, the unique textiles in Sapa, and the silk creations in Hoi An, there is something for everyone. The traditional conical hats, lanterns, and lacquerware provide a perfect souvenir of your time in Vietnam, while rice paper paintings and vintage propaganda posters make for memorable, culturally significant keepsakes.

  However, shopping in Vietnam requires patience, flexibility, and a bit of good humor, especially when dealing with the “same same but different” approach to products. As long as you stay persistent and prepared to negotiate, you’ll find that the journey of shopping is just as enjoyable as the treasures you’ll take home. Whether you’re after something custom-made or a beautifully crafted traditional piece, Vietnam’s vibrant markets and artisan workshops offer endless opportunities to discover unique and affordable items.